Thank You Doc & Mrs Davis

100_5845Yesterday was one of those days life didn’t plan… we got to decide what we wanted to do. One of our first stops was the Peachtree Road Farmers Market in Atlanta at the Cathedral of St. Phillip. We’d never been before, and were impressed.

We split up to see the booths, then met accidentally at Doc’s Woodturning booth. Every so often, we find someone who knows exactly how to sell what they create. Both Doc and his wife did it just right.

First, they were both in the booth tidying up. There weren’t any chairs in their booth, so they were on their feet. “Hello!” one said to me, “That bowl is Catalpa wood. Do you know it?” “Yes, I lived in Albuquerque New Mexico when I was a child and we had two Catalpa trees in our front yard,” I returned.

“Then you know about the worms…” Mrs. Davis added. “No, I don’t remember any worms” I returned thoughtfully.

Doc piped up “Oh, yes. Catalpa trees are wormy certain times of the year. We have Catalpa trees in our yard and fishermen come when the worms are out to get them for fishing!”

I admired the Catalpa bowls, then looked up & there was Bill Ronay. He picked up a Black Walnut bowl and exchanged a few words with Mrs. Davis about it being in a set. Bill & I started looking at other bowls. Either Doc or his wife cordially told us about the wood and various striations in the finished pieces.

We settled on two bowls – a Box Elder (pictured above) and a Hackberry (pictured below). Doc told us that the colors in the Box Elder bowl were from little worms who bore into the live tree and deposited their juices. Then he told us he liked Hackberry because the bark of the tree has little knots that he was able to save on the rim of the bowl.

100_5849 What did that do for us? It made us appreciate our purchase AND it gave us a story to tell everyone we show the bowls to.

Doc wrote up our order; and, I whipped out the plastic. He ran it through the Square on his iPad and the receipt texted itself to my cell. He added a written receipt and two business cards, chatting about where he lives – Resaca – and listening to a story about the Civil War re-enactment events we attended last year in Dalton.

Mrs. Davis wrapped the bowls and put them into a sturdy sack with handles. They wished us well and off we went.

It was an excellent buying experience. Doc & Mrs. Davis were friendly, but not pushy. They answered questions, told stories, and gave us information about the pieces we were interested in. They communicated and engaged. We understood that they were passionate about what they do. When we decided what we wanted, they had clean, new wrapping materials, payment equipment and ways for us to get in touch with them later. And they waved to us as we walked out of their little world.

Doc said they come to the Peachtree Road Farmers Market about once a month. Call or email to see when he’ll be there. You’ll enjoy meeting the couple and seeing the woodturnings.

Mike “Doc” Davis
Doc’s Woodturning
4312 Hwy 225 NE
Resaca Georgia 30735
706/624-3252
http://www.DocsWoodturning.com
DocsWoodturning@gmail.com

 

Buying Is Now an Experience

 

One of Kate Peterson's slides

One of Kate Peterson’s slides

 

 

 

 

 

Think back to your last one-on-one selling experience. Did you connect with the buyer? Did she tell you why she liked your artwork? From what she said, were you able to build value by showing her the piece’s artistry and  telling her the story of its creation? Did the sale seem more an experience for the buyer than a purchase?  If you answered yes to these questions, chances are that the buyer found great joy in the purchase. She will tell her friends and community about her new artwork long into the future.

Listening to Kate Peterson on April 30 at  CRAFT: The Summit at ACRE Las Vegas was a value-filled experience. Her presentation, Retail Consumer Trends, became an excellent tool for the makers and retailers in the audience

Kate told us that buyers are different from the way they used to be. Shopping is a status fix. They want what it does, not what it is. When shopping in person, the consumer is likely looking to enhance his or her personal value.

Are you giving your clients the prestige of buying your work that they are looking for? They want to tell their friends and family about the experience. It doesn’t cost extra to build the value of the sale. We all need brand advocates.

 

Product of Georgia (Russia – Yep… Georgia RUSSIA, not Georgia USA!)

TJ cherry juice

TJ cherry juice

 

We were plunking our bounty on the checkout counter at Trader Joe’s when the cashier spied our bottle of cherry juice. “Oh, you’ll love it!” he gushed. Since the bottles were in an end-cap display, I reached over for two more. Okay, so I’m easy to upsell, no biggie…

The cashier was right! The juice is delish. And I was impressed with the calorie count – 150 calories per eight ounce serving, no calories from fat. Something this good usually has at least 150 calories from fat. I know this from long label-reading experience.

But the very best part is that Trader Joe’s sourced the cherries in GEORGIA!  Even people who are familiar with agriculture here may be surprised that Mercier Orchards in Blue Ridge has probably the biggest cherry orchard south of Virginia. And they allow visitors to u-pick the cherries during season (usually late April-May).

My advice to you… go to Trader Joe’s and buy their bottled “Product of Georgia” cherry juice. Drink it straight or mix yourself a cocktail. Then, follow the Mercier Orchards Facebook page; and, when it’s time, go pick yourself some fresh-off-the-tree cherries. Incorporate Georgia Grown cherries into your life. YUM!

UPDATE 4/3/2013! Wrong, wrong, wrong!!! Last time I went into the Athens Trader Joe’s, the cherry juice was on an endcap. And a poster next to it had a description of the area in Georgia RUSSIA it was sourced. So it was NOT sourced in Georgia USA… it was shipped to the US from thousands and thousands of miles away. It’s up to you whether that suits your lifestiyle now that we know.

 

Georgia Wine Highway Weekend – March 19-21

I just noticed that the Winegrowers Association of Georgia’s fifth annual Wine Highway Weekend begins on FRIDAY, March 19! Reserve one, two or all three days of the weekend to explore North Georgia’s nine  winery/vineyard Members – Blackstock Vineyard & Winery; Crane Creek Vineyards; Frogtown Cellars; Habersham Vineyards & Winery; Persimmon Creek Vineyards; Sharp Mountain […]

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