Buying Is Now an Experience

 

One of Kate Peterson's slides

One of Kate Peterson’s slides

 

 

 

 

 

Think back to your last one-on-one selling experience. Did you connect with the buyer? Did she tell you why she liked your artwork? From what she said, were you able to build value by showing her the piece’s artistry and  telling her the story of its creation? Did the sale seem more an experience for the buyer than a purchase?  If you answered yes to these questions, chances are that the buyer found great joy in the purchase. She will tell her friends and community about her new artwork long into the future.

Listening to Kate Peterson on April 30 at  CRAFT: The Summit at ACRE Las Vegas was a value-filled experience. Her presentation, Retail Consumer Trends, became an excellent tool for the makers and retailers in the audience

Kate told us that buyers are different from the way they used to be. Shopping is a status fix. They want what it does, not what it is. When shopping in person, the consumer is likely looking to enhance his or her personal value.

Are you giving your clients the prestige of buying your work that they are looking for? They want to tell their friends and family about the experience. It doesn’t cost extra to build the value of the sale. We all need brand advocates.

 

Product of Georgia (Russia – Yep… Georgia RUSSIA, not Georgia USA!)

TJ cherry juice

TJ cherry juice

 

We were plunking our bounty on the checkout counter at Trader Joe’s when the cashier spied our bottle of cherry juice. “Oh, you’ll love it!” he gushed. Since the bottles were in an end-cap display, I reached over for two more. Okay, so I’m easy to upsell, no biggie…

The cashier was right! The juice is delish. And I was impressed with the calorie count – 150 calories per eight ounce serving, no calories from fat. Something this good usually has at least 150 calories from fat. I know this from long label-reading experience.

But the very best part is that Trader Joe’s sourced the cherries in GEORGIA!  Even people who are familiar with agriculture here may be surprised that Mercier Orchards in Blue Ridge has probably the biggest cherry orchard south of Virginia. And they allow visitors to u-pick the cherries during season (usually late April-May).

My advice to you… go to Trader Joe’s and buy their bottled “Product of Georgia” cherry juice. Drink it straight or mix yourself a cocktail. Then, follow the Mercier Orchards Facebook page; and, when it’s time, go pick yourself some fresh-off-the-tree cherries. Incorporate Georgia Grown cherries into your life. YUM!

UPDATE 4/3/2013! Wrong, wrong, wrong!!! Last time I went into the Athens Trader Joe’s, the cherry juice was on an endcap. And a poster next to it had a description of the area in Georgia RUSSIA it was sourced. So it was NOT sourced in Georgia USA… it was shipped to the US from thousands and thousands of miles away. It’s up to you whether that suits your lifestiyle now that we know.

 

The Potted Geranium – Greensboro

The Queen Mary luncheon plate, Orange Spice tea, and jam & Devon Cream

The Queen Mary luncheon plate, Orange Spice tea, and jam & Devon Cream

It was a couple Wednesdays ago at 1:30pm; and, we were going through Greensboro up to Athens. And we were starving. Lo & behold, we were in luck. The Potted Geranium serves until 3pm.

A smiling staff welcomed us with opened arms into the bright, spotless parlor. Atlanta pianist Jim Gibson‘s music on CD played in the background. The table linens, the decor, even the crystal chandelier, were perfect. When the hostess offered Cranberry Champagne, it sounded exactly right. And it was!

Prices include the luncheon plate and a pot of tea – guest’s choice. 21 choices were on the menu the day we were there. I had the Orange Spice; my companion (fancy way of saying Bill Ronay), French  Caramel.

I had The Queen Mary, a scoop of oven roasted breast of turkey salad served with a Tuscan garden salad, and a currant scone. All were fresh, flavorful and ideally prepared.

My companion had the chicken pot pie special (a lovely individual sized portion) with a salad and currant scone.

We cleaned our plates as well as the jam and double cream crystal containers.

The Potted Geranium is rated the #1 tea room in Georgia by TeaMap.com. The best way for you to see if you agree is to visit. Do so at your first opportunity!

The Potted Geranium Tea Parlor & Gifts

201 W Greene St

Greensboro GA 30642

706/453-4979

Opened Wednesdays-Saturdays, 11am-3pm

 

 

Wholesalecrafts.com Breaks Records with 1st Qrtr 2010 Earnings

“Are you wondering where handmade retailers are buying their inventories?” Nancy Vince asked as she began her Three Minutes of Fame presentation at the CODA conference last Tuesday, “They are buying ONLINE at Wholesalecrafts.com!” Total online artist sales for January, February and March 2010 were $737,259, an increase of 40.54% over 2009! Retailers placed a [...]

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